Twitter, Nielsen, create new TV ratings
Media | 12/19/2012 9:27 pm EST
U.S.-based Nielsen Co. and Twitter Inc. entered a multi-year agreement to create “The Nielsen Twitter TV Rating” for the U.S. market, the companies said Monday.
In a release, the companies said they would deliver a “syndicated-standard metric” about the reach of each TV conversation on Twitter. The release said the service would
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