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Ending CBC’s $25M in digital ads won’t help other media: Lacroix

Media | 11/22/2016 5:45 pm EST

CBC/Radio-Canada CEO Hubert Lacroix has responded to recent statements by the heads of some Canadian newspapers about the public broadcaster competing in the digital advertising space, writing that “limiting what public broadcasting does will only mean fewer services for Canadians.” Last week, the House of Commons standing committee on Canadian Heritage, as part of its study on media and local communities, heard criticism that the public broadcaster and foreign...

Yellow Pages links Canadian business information to Apple Maps

Media | 10/19/2015 1:41 pm EDT

Yellow Pages Ltd. announced Monday that data from its online digital platform that provides information on Canadian businesses will be directly linked and offered on Apple Inc.’s Apple Maps. It said in a press release that data provided will include information of about 1.8 million Canadian business' addresses, phone numbers, website URLs, hours of operation, photos, ratings and reviews. “We are pleased to bring our YP.ca local business listings data to Apple Maps,” Matthieu Houle, vice-president of digital media at Yellow Pages, said in the release. “This is...

Digital advertising exchange adds 4 companies

Media | 02/19/2015 3:39 pm EST

A coalition called Canada's Premium Audience Exchange (CPAX) said Thursday that four new companies have joined the exchange, which allows website operators to sell digital advertising in real time. CPAX said in a press...