TAGGED AS DAVID PURDY
David Purdy joins Stingray
Media | 08/22/2018 12:11 pm EDT
Stingray Digital Group Inc. has named its first chief revenue officer, appointing David Purdy — who previously worked at Rogers Communications Inc. and Vice Media Inc. — to the role.
“David’s experience in driving growth and revenue generation within the television and media industries will be a huge benefit to Stingray,” the company’s president and CEO, Eric Boyko, said in a press release Wednesday.
Purdy will be responsible for all of Stingray’s revenue expansion, including advertising and sales. The company said in the release that the “creation of a position of chief revenue officer reflects the accelerated growth of Stingray’s operations and the diversification of its revenue streams.”...
Viceland to bring online ad strategies to broadcast TV
Media | 02/29/2016 10:05 pm EST
Viceland, the TV channel from Vice Media LLC and Rogers Communications Inc. that launched Monday, plans to bring a branded content advertising model that has been more common online to traditional linear TV. In addition to traditional 30-second ads, the channel will air Vice-produced, “alternative types of advertising,” David Purdy, chief international growth officer at Vice, said in a phone interview. That includes ads like an 11-minute spot the company produced for Heineken, which, according to Vice’s website, showcased “Heineken at the heart of nightlife...
Bell, Channel Zero tell CRTC local TV needs help
Media | 01/26/2016 12:57 am EST
GATINEAU — The first day of the CRTC’s hearing on local and community television painted a picture of traditional TV in flux, as operators of conventional stations said declining ad revenue is making local TV...
Distant TV signals losing value, service providers say
Media | 11/30/2015 9:13 pm EST
OTTAWA — Canada's major TV service providers argued before the Copyright Board of Canada on Monday that they should pay less for distant-TV signals because these channels are losing value as...
David Purdy to leave Rogers
Media | 11/30/2015 6:42 pm EST
OTTAWA — David Purdy, senior vice-president of content at Rogers Communications Inc., said Monday that he will leave the company and that an official announcement will be issued later this week. Purdy told the Copyright Board of Canada, during a hearing to set the royalty rates that TV...
Rogers denies exec called for ban on VPNs
Media | 02/27/2015 6:56 pm EST
Rogers Communications Inc. said Friday that David Purdy, its senior vice-president of content, did not call on government to ban virtual private networks (VPNs) during a media-industry conference in Toronto on Thursday, despite...
What happens to VOD in an OTT world?
Media | 11/28/2014 4:50 pm EST
The launch of new streaming services from Canada’s biggest TV providers adds yet another option for viewers who want to catch up on or try out a new show, raising the question of whether they will complement — or compete with — existing services like video-on-demand (VOD). Rogers Communications Inc. admits the streaming service it recently launched with Shaw Communications Inc. will eat into movie rentals on VOD. David Purdy, Rogers’ senior vice-president of content, said in a phone interview that “there’s no doubt that Shomi will impact the sort of...
Rivals must collaborate on ‘TV everywhere’ offerings: Bell exec
Media | 03/26/2014 8:19 pm EDT
As Canadian television providers have rolled out their TV-everywhere strategies, aimed at fighting off over-the-top (OTT) competition by making content easier to access online, customers can be...
Broadcasters turn to ‘stacking’ rights to gain edge over OTT competition
Media | 01/22/2014 10:21 pm EST
If 2013 was the year that the idea of binge-watching as a phenomenon hit the mainstream, then 2014 may be the year that traditional broadcasters seriously get into the game. Broadcasters in Canada...
Cogeco expands on-demand service
Media | 05/22/2013 8:34 pm EDT
Cogeco Cable Inc. expanded its video on demand library available in Ontario, the company said Wednesday. In a release, Cogeco said most of its digital television subscribers in Ontario now have access to nearly 7,000 titles, up from 3,000 in April. Rogers Communications Inc. is also expanding its video-on-demand service with new titles. David...