As skinny basic arrives, experts doubt consumer appeal
Media | 03/01/2016 9:41 pm EST
On the day Canadian TV providers were required to make their skinny basic options available to consumers, experts expressed skepticism about how many Canadians will sign up for the new offers and their ability to improve the trend toward cord-cutting.
Drew McReynolds, an analyst with RBC Dominion Securities, said in a research note Tuesday that the new options launched by the TV providers “are designed to protect profitability and/or incentivize households to largely stick with existing channel bundles, which in some cases have been improved.”
The new offers are the
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