Quebecor Inc.’s Videotron says it’s the first Canadian telecom to launch a chatbot on Facebook Inc.'s Messenger service, which it will use to give users viewing recommendations from its Illico video-on-demand (VOD) catalogue. Called Chillico, the chatbot “harnesses technology rooted in artificial intelligence to communicate with Videotron's customers in an innovative and personalized way,” the company said in a press release Wednesday. Julie Brault, vice-president of branding and ominchannel digital strategy at Videotron, said in the release the bot “will give us more information about how our customers interact with this type of innovative service. In the long term, we expect to learn how we can permanently incorporate bots into our...
Quebecor Inc.'s Videotron on Thursday announced three senior-level appointments in the marketing department of existing employees, two of which had managers becoming vice-presidents. Julie Brault was named vice-president of brand and interactive media, following her previous position as senior manager of applications and online content, Videotron said in a news release. Bertrand Hebert was made vice-president of telecom marketing. He was previously general manager of mobile products marketing, the company said. And Marie Ginette Lepage was named vice-president of content and broadcasting marketing. She had been vice-president of product development and special products, Videotron said. "Julie, Bertrand and Marie Ginette have played key roles in the company in recent years and successfully spearheaded major projects,"...