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TVB appoints Kathy Gardner VP of media insights

Media | 11/11/2015 3:36 pm EST

The Television Bureau of Canada (TVB) announced Wednesday it has appointed Kathy Gardner to the newly created position of vice-president of media insights. TVB said in a press release that Gardner will oversee research and planning, looking into emerging technologies and consumer behaviour. “I’m excited to join TVB at this pivotal time,” Gardner said in the release. “Television has more to offer than ever before, and I am looking forward to applying my expertise to help advertisers and agencies harness television’s power to drive their marketing objectives with...