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Numeris’ new digital measurement a ‘necessary step’: expert

Media | 07/16/2018 5:07 pm EDT

Broadcasters with multiplatform properties are expected to benefit from a new video audience measurement (VAM) system from Numeris, which announced Thursday that it will begin...

Canadian media industry still behind on data, conference hears

Media | 02/01/2018 7:57 pm EST

OTTAWA — The Canadian television industry is behind the curve when it comes to using data to tailor content to audiences and drive ad revenue, panelists at a media conference said Thursday. “We’re in the dark ages of data,” John Young, CEO of Boat Rocker Media, a...