Broadcasters with multiplatform properties are expected to benefit from a new video audience measurement (VAM) system from Numeris, which announced Thursday that it will begin...
OTTAWA — The Canadian television industry is behind the curve when it comes to using data to tailor content to audiences and drive ad revenue, panelists at a media conference said Thursday. “We’re in the dark ages of data,” John Young, CEO of Boat Rocker Media, a...