GlassBox searching for the elusive ‘digital popcorn’
Media | 01/04/2012 10:06 pm EST
GlassBox Television Inc. wants to become a top source for comedy, music and travel-related content without relying on traditional TV to do so, the company’s CEO says.
GlassBox's team of “digital ninjas” will roll out a parade of online and mobile tools this year to supplement its traditional broadcast channels with other revenue streams, CEO Raja Khanna told The Wire Report in an interview in December.
“The 1920s and 30s movie theatres were really looking for something to grow to take it to the next level, getting beyond ticket sales alone, and that’s when popcorn sales came in,” Khanna said. “We’re now experimenting in what’s the digital popcorn.”
The broadcaster of music, comedy and travel specialty channels Aux, BiteTV,
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