Shaw Communications Inc. has reached a sponsorship deal with the operators of the Ottawa Convention Centre, resulting in the venue being renamed the Shaw Centre, effective immediately. Shaw said in a press release that the arrangement is for 10 years. No financial terms were disclosed. The facility is owned by the Ontario government. "The Shaw Centre reflects our commitment to strengthening our presence with our customers, communities, regulatory and government stakeholders in the nation's capital," Shaw CEO Brad Shaw said in the release. Shaw's brand has a limited public presence in Ottawa. The company does not offer cable-TV, Internet or phone services to consumers there, as it does in Western Canada. Its better-known properties in Ontario part of the country include media operations such as Global Television, and specialty channels including Food Network Canada and HGTV Canada. The company said in a press release that it would use its sponsorship arrangement in Ottawa "to showcase its leading media brands, products and services to guests from Canada and abroad. Notably, visitors to the Shaw Centre will enjoy seamless access to Shaw Go WiFi — Shaw's carrier-grade WiFi network — throughout the building with complimentary access available to all guests in recognized gathering areas."