DHX rebranding as WildBrain
Media | 09/23/2019 4:22 pm EDT
Three weeks after announcing a new CEO with a background in developing family-based entertainment products, DHX Media Ltd. announced Monday -- alongside its 2019 fourth quarter results -- that it would rebrand as WildBrain and reorganize itself around family-entertainment.
On August 30, the Halifax-based company announced that it was putting Eric Ellenbogen in charge of the company after stints at Comcast Corp.’s NBCUniversal and DreamWorks Animation.
“Rebranding as WildBrain embraces our commitment to creativity, imagination and innovation, and our 360 [degree] approach to brand management. For many years, our WildBrain group has been at the leading edge of the digital media business,” Ellenbogen said in a release Monday.
The company also announced a revenue increase of 12 per cent to $108.8 million in its fourth quarterly
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