Heavy.com gears up for lift-off in Canada
Media | 06/07/2007 1:36 pm EDT
The Ottawa Senators' Stanley Cup dreams may have been shattered, but New York-based Heavy.com's designs for Canada are still very much alive - and, at least initially, very much dependent on our love of hockey.Knob Hockey, the broadband video site's first effort designed expressly to woo Canadian audiences, consists of a series of videos using figures from the beloved vintage table-top hockey game. It's not new for this year's playoff season, but it is the first time Molson Canada has bought sponsorship rights.David U.K., VP and GM of Heavy.com Canada, points out that it's not branded entertainment, created expressly to suit an advertiser's message. "It's our content that we've allowed Molson to wrap their brand around," he says. "When
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