Bell and Stingray partner on targeted ads for radio, audio streaming
Media | 09/26/2019 5:05 pm EDT
BCE Inc. and Stingray Group Inc. have launched a targeted advertising platform that allows ads to be placed on their radio stations, audio streaming apps and podcasts.
The companies said in a press release Thursday that the platform, called Audio360, “enables advertisers to target customized audio messages by grouping consumers according to "Passion Segments" based on shared personas and purchase intention data.” Those segments include categories such as “millennial moms,” “tech
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