Shaw to keep Wind’s current strategy in place: exec
telecom | 02/09/2016 9:51 pm EST
As it takes ownership of Wind Mobile, Shaw Communications Inc. will continue positioning Wind as a cheaper option compared to the big three national wireless carriers, according to the company’s chief operating officer.
In a wide-ranging phone interview with The Wire Report, Jay Mehr said Shaw plans to keep the same “strategy that Wind has been executing over the course of last year.”
That means Shaw will keep prices similar to their current levels instead of raising them to match the offerings from BCE Inc., Telus Corp. and Rogers Communications Inc., he confirmed.
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