TV is proving to be irreplaceable: YTV
Media | 02/14/2007 5:00 am EST
While there has been a lot of debate within the broadcasting industry about the extent of the Internet’s impact on traditional television, it’s almost universally accepted that the constantly evolving menu of always-available, online content is drawing Canadians away from their TV sets to some extent, and will continue to do so. However, the recent Tween Media Usage report – commissioned by Corus Entertainment Inc.’s YTV and performed by Solutions Research Group – finds that this is not the case, at least with the younger set. In fact, according to Nielsen Media Research data included in the report, TV viewing among the kids demographic (seven to 12 year olds) has remained constant for the past 10 years. And, when it comes to overall media consumption per day, TV ranks first at
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