U.S. rights value for baseball content doubles
Media | 08/29/2012 8:11 pm EDT
ESPN Inc., operator of America’s largest sports television network, has agreed to pay a record-breaking $5.6 billion US for the television and digital rights to Major League Baseball content from 2014 through 2021, Reuters reported Tuesday.
Under the terms of the deal, ESPN, a Walt Disney Co. subsidiary, will pay an average of $700 million US a year, “nearly double” the price the network pays for MLB content under its current carriage deal, Reuters reported, quoting unnamed sources.
ESPN now pays $306 million US for MLB’s domestic television rights and $50 million US for digital, international and radio rights, Reuters said.
The new deal will expand ESPN’s rights for cable television broadcasts of MLB content, and provide MLB content on ESPN websites
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