Wireless telcos have power to stimulate mobile content sector
Media | 03/04/2008 3:30 pm EST
Wireless carriers are ignoring a critical market for mobile content, which not only is hindering the sector's growth but also mass adoption of new handsets. The solution, says a senior executive at Toronto-based Marblemedia, is to bring price packages in line with other countries and to recognize the value of early adopters.
"You can always point to someone else to make it work, but I would like to see the carriers put together a plan at least for the early adopters...where people can pay to have multimedia access," says Diane Williamson, Marblemedia's VP of interactive. "Be that audio and video. Even if they cap it at a size, at $100 a month that people will pay, but then they can get the media they want....The media is out there and we all want to get
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