Wind boosts subs, ARPU in Q2
telecom | 08/15/2012 9:14 pm EDT
Wind Mobile added 41,000 subscribers during the second quarter by targeting high-value, postpaid customers, Orascom Telecom Holding S.A.E. said in a quarterly report released Wednesday.
Orascom, which backed Wind’s parent company, Globalive Wireless Management Corp., prior to being acquired by VimpelCom Ltd. last year, said Wind’s subscriber base grew to 456,886 in the three-month period ending June 30.
That number was up 10 per cent from 415,364 at the end of March, and up 44.1 per cent from 317,000 at the end of June, 2011.
Orascom said Wind “primarily” added more lucrative postpaid subscribers during the second quarter as it continued its “Value Plus” strategy focusing on the higher-end customers, as first announced in June.
It said Wind was also “carefully managing prepaid economics for both
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