CCR Update
Media | 01/09/2002 5:00 am EST
Digital cable growth slides at RogersRogers Cable Inc. added about 28,000 net new digital cable set-top boxes in the fourth quarter ended Dec. 31, 2001. That figure is significantly lower than the 48,400 digital boxes added in the third quarter ended Sept. 30, but higher than the 15,200 digital boxes added in the second quarter. More details. Consumers want bundled services: Yankee Group reportAbout 39% of survey respondents indicated an interest in buying cable, Internet, and telephone services from a single provider, according to a Yankee Group report released Jan. 8. Although many consumers were motivated by price discounts, the primary reason expressed for bundled services was a desire for a single bill. The report also gives an overview of current bundled offerings available, and notes that a bundle combining all services is not yet available in Canada. The data on bundling was derived from the company’s third annual Canadian Technologically Advanced Family (CTAF) Survey, which is used to measure demand for a broad assortment
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