BCE to track subscriber patterns
telecom | 10/22/2013 8:57 pm EDT
BCE Inc. will begin tracking its subscribers’ Internet and TV-viewing habits, as well as their mobile calling patterns and mobile application use, to help advertisers better target consumers, the company said.
In a notice available on its online privacy disclosure page Tuesday, BCE said it will start tracking subscribers’ habits on Nov. 16 “to improve network performance and product offers through new business and marketing reports,” and to sell targeted ads.
BCE said it will begin tracking the websites subscribers visit on their wireless phones and home Internet connections, web searches and mobile application usage, TV viewing habits, calling patterns, and other location-related information available on users’ cellphones.
The company will also track information about use of BCE products, including the type of
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