BellFund to issue expanded version of industry content producers’ guide
Media | 04/19/2001 4:00 am EDT
A group of industry experts have prepared a new handbook to help new media creators navigate the funding waters for converged content. Most digital media companies are novices when it comes to raising financing, and one of the handbook’s editors says this resource is designed to guide people through the entire production process from development, presentation, project management, budgeting, financing, business plans, legal affairs, marketing and promotion strategies and pitching. "Over the years that we have been analyzing projects, we’ve noticed a need out there," says Andra Sheffer, who also authored a more narrowly focused version of the handbook in 1999, with funding
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