TAGGED AS CORUS ENTERTAINMENT INC.
Corus lost $2.3M in unspent CMF money from failed French channels deal
Media | 12/10/2018 10:14 am EST
Corus Entertainment Inc. had $2.3 million in Canada Media Fund (CMF) money to spend on two French channels, but it suspended spending to focus on selling them in a deal with...
Corus wants to shutter 44 TV rebroadcasting transmitters
Media | 11/13/2018 6:17 pm EST
Corus Entertainment Inc. is asking the CRTC for permission to shut down 44 television rebroadcasting transmitters in small rural markets, arguing they are too expensive to run.
“The rebroadcasting transmitters generate no incremental revenue, and attract little to no...
Broadcasters ‘perfectly positioned’ to leverage podcast boom
Media | 11/08/2018 6:43 pm EST
TORONTO — Broadcasters should think about renting out their own studios...
Artificial intelligence tests yielding promising results: Corus CEO
Media | 11/02/2018 12:09 pm EDT
OTTAWA — Corus Entertainment Inc. CEO Doug Murphy told an industry...
Barbara Williams retiring from Corus
Media | 10/24/2018 3:32 pm EDT
Corus Entertainment Inc.’s chief operating officer, Barbara Williams, will retire at the end of this...
Corus expecting TV ad revenue to stabilize in a ‘handful’ of years
Media | 10/19/2018 5:57 pm EDT
Corus Entertainment Inc.’s wild ride through the unpredictable TV ad...
CRTC walks back on licence renewals, ups PNI spending
Media | 08/30/2018 5:59 pm EDT
The CRTC published its reassessed baseline spending requirements for programs of national interest (PNI) following industry backlash and a government request to revisit the decision that set minimums at five per cent of a broadcaster’s previous year revenues.
The...
CMF-funded kids content tops export sales for first time
Media | 08/28/2018 7:01 pm EDT
The Canada Media Fund (CMF) released its 2017-2018 annual report on Monday,...
Broadcasters’ association, Corus, add new lobby registrations
Media | 08/24/2018 11:33 am EDT
The Canadian Association of Broadcasters registered to lobby the federal government on its review of the Copyright Act in July, which was otherwise a sleepy month in telecom and media government...
A quarter of English-speaking Canadians listen to podcasts
Media | 08/21/2018 4:35 pm EDT
The latest report from CBC/Radio-Canada’s Media Technology Monitor (MTM) project outlined 24 per cent of anglophone Canadians said they have listened to a podcast in the last month. Interest in...
Court nixing Que. site-blocking ‘helpful’ against FairPlay: advocates
Media | 07/24/2018 5:59 pm EDT
The Quebec Superior Court has ruled against a plan by the Quebec government...
Roku brings AVOD service to Canada
telecom | 07/24/2018 5:30 pm EDT
Roku Inc. is launching its no-cost ad-supported video-on-demand service (AVOD) The Roku Channel in Canada, according to a blog post Monday. People who own Roku TVs or the Roku streaming box will have immediate access to...
Numeris’ new digital measurement a ‘necessary step’: expert
Media | 07/16/2018 5:07 pm EDT
Broadcasters with multiplatform properties are expected to benefit from a...
CRTC approves Bell’s Comedy Gold sale to Wow
Media | 07/09/2018 4:51 pm EDT
The CRTC has approved the sale of Comedy Gold from BCE Inc.’s Bell Media to Wow Unlimited Networks Inc....
Canadian broadcasters drawn by ‘ton of momentum’ in podcasting
Media | 07/06/2018 11:11 am EDT
In early May, the Liberal government faced questions in the House of...
Cogeco hires lobbyist with wireless spectrum expertise
telecom | 07/03/2018 11:54 am EDT
Amir Bigloo, who has a history of successful spectrum purchases as CEO of Corridor Communications Inc. (CCI), recently began lobbying on behalf of Cogeco Inc. during a period that saw the telecom vie for more wireless spectrum.
The Kian Telecom Inc. CEO joined Cogeco as...
Corus outlines strategic roadmap, CEO ‘optimistic’ about future
telecom | 06/27/2018 4:10 pm EDT
Corus Entertainment Inc. executives delivered a mapped-out vision for the...
Live TV streaming services opportunity for Corus, CEO says
Media | 06/13/2018 5:30 pm EDT
U.S.-based video services like Alphabet Inc.’s YouTube TV and Amazon.com...
No clear suitor for Corus assets after report of sale: analysts
Media | 06/13/2018 1:51 pm EDT
Corus Entertainment Inc. CEO Doug Murphy is refusing to comment on a media...
Corus set to launch short-form content series on Twitter
Media | 06/01/2018 4:59 pm EDT
Corus Entertainment Inc. is partnering with Twitter Inc. to bring...
Growth of OTT doesn’t affect broadcast competition: Comp Bureau
Media | 06/01/2018 3:39 pm EDT
The growth of over-the-top (OTT) services did not change the mind of the Competition Bureau when it rejected a deal earlier this week involving two French-language channels. The bureau denied the sale to BCE Inc. of two French-language channels, Historia and Series+, from Corus Entertainment Inc. a week ago. On Wednesday, after saying they would explore their options, the companies agreed to terminate the deal. On Thursday, the Bureau released its analysis, saying that it "considered the...
Corus and Bell terminate Historia, Series+ deal
Media | 05/30/2018 8:22 pm EDT
Corus Entertainment Inc. said it has come to an agreement with BCE Inc. to officially terminate a previous arrangement that would’ve seen two of its French-language specialty channels sold to Bell, after the Competition Bureau...
Historia, Series+ sale blocked in surprise move
Media | 05/28/2018 5:51 pm EDT
The Competition Bureau has blocked the $200 million sale of the Historia and Series+ channels from Corus...
Balsillie-led Centre for Digital Rights registers to lobby
Media | 05/25/2018 12:33 pm EDT
A new organization called the Centre for Digital Rights (CDR) that is...
Change Bell Fund rules, media companies ask
Media | 05/15/2018 7:08 pm EDT
On Monday, the CRTC published a complaint from a group of media production companies including...
FairPlay hits back, claims piracy cost TV providers as much as $761M
Media | 05/15/2018 3:00 pm EDT
The FairPlay coalition has responded to the laundry list of criticism...
Rogers, Bell add junk food bill concerns to lobby efforts
Media | 04/25/2018 2:54 pm EDT
Rogers Communications Inc. and BCE Inc. have registered to lobby the...
CRTC asks for public input on Canada’s next multi-ethnic channel licensee
Media | 04/17/2018 4:43 pm EDT
The CRTC wants Canadians to weigh in as it considers the candidates competing for a licence for a multi-ethnic channel with mandatory carriage on basic TV packages. It said in a press release...
Corus plans TV ad tech test next month
Media | 04/05/2018 6:29 pm EDT
Corus Entertainment Inc. is “accelerating” its transformation into a more data-centric company, its...
FairPlay regime ineffective, counter to Telecom Act: opponents
Media | 04/05/2018 4:39 pm EDT
A proposal to implement a website-blocking system to fight piracy has drawn opposition from academics and advocacy groups in Canada, as well as input from international players and unusually high engagement from the public.
Nearly 10,000 total comments, the vast majority...
CRTC consulting on Historia, Séries+ sale
Media | 03/21/2018 2:31 pm EDT
The CRTC is accepting comments on the sale of the Historia and Séries+ specialty channels from Corus Entertainment Inc. to BCE Inc. The regulator said in a Tuesday notice that Bell proposed to direct most of the $20 million in...
iHeartRadio files for bankruptcy in U.S.
Media | 03/15/2018 5:17 pm EDT
The owner of iHeartRadio Media Inc., the company that aggregates radio content through its app, has filed...
Data, programmatic ads benefit in telecoms’ media ownership: Moody’s
Media | 02/23/2018 12:53 pm EST
Data insights and programmatic advertising that could disrupt digital...
Bell asking employees to support FairPlay at CRTC: report
Media | 02/21/2018 12:53 pm EST
BCE Inc. is allegedly encouraging its employees to submit comments to the...
Corus cutting 80 news jobs, many in ‘traditional TV production’
Media | 02/16/2018 10:48 am EST
Corus Entertainment Inc. has confirmed it is eliminating close “to 80 positions across the country” in its news business, though the company also said it would add 50...
Canadian media industry still behind on data, conference hears
Media | 02/01/2018 7:57 pm EST
OTTAWA — The Canadian television industry is behind the curve when it...
1% increase for PNI not enough, creative groups say
Media | 01/30/2018 5:33 pm EST
Creative groups are standing their ground on spending for programs of national interest (PNI), suggesting that a marginal increase in funding for those programs proposed by the large English-language broadcasters last month is not...
Cross-industry coalition calls for website-blocking
Media | 01/29/2018 6:21 pm EST
A broad coalition made up of Canada’s largest telecoms and broadcasters, as well as groups representing...
Bill on junk food ads for kids could do ‘significant damage’: Corus
Media | 01/24/2018 4:20 pm EST
Proposed legislation intended to combat the marketing of unhealthy food and...
Nelvana makes management changes
Media | 01/19/2018 4:03 pm EST
Corus Entertainment Inc.’s Nelvana is shaking up its core team, with a new appointment and promotions,...
As its TV ad revenue drops, Corus says ad tech is the future
Media | 01/10/2018 6:05 pm EST
Corus Entertainment Inc. executives emphasized their optimism about future...
Sidewalk Labs, civil liberties group register to lobby
Media | 01/08/2018 4:14 pm EST
Alphabet Inc.’s Sidewalk Labs kicked off the new year by registering to...
Bell, Corus offer 1% raise in baseline spending on PNI
Media | 12/08/2017 3:38 pm EST
BCE Inc. and Corus Entertainment Inc. are recommending the CRTC revise the minimum standard for spending for programs of national interest (PNI) and boost it to six per cent of the previous year’s...
Corus’ Sylvie Courtemanche appointed CBSC chair
Media | 11/07/2017 4:03 pm EST
Sylvie Courtemanche is leaving her post as Corus Entertainment Inc.’s vice-president of government relations and compliance to become the new chairwoman of the Canadian Broadcast Standards Council (CBSC).
Courtemanche will start the job in January, the Canadian...
Bell needs to do more with ad tech, CEO says
Media | 11/02/2017 3:43 pm EDT
BCE Inc. CEO George Cope said the company needs to do a better job of finding opportunities in emerging advertising technology, as the company seeks additional revenue growth...
Corus focuses on content over broadcast with Historia, Séries+ sale
Media | 10/18/2017 6:16 pm EDT
Corus Entertainment Inc. announced Tuesday it is selling two...
Corus, Discovery launching new kids’ content venture
Media | 10/17/2017 7:54 pm EDT
Corus Entertainment Inc.’s Nelvana and Discovery Communications Inc. have...
Analyst reaction largely positive to DHX review
Media | 10/02/2017 5:42 pm EDT
An announcement by DHX Media Ltd. Monday that it is launching a strategic review that could see its board...
Telus leads in end-of-summer lobbying activity
Media | 09/25/2017 5:31 pm EDT
Telus Corp. was far and away the busiest industry stakeholder when it came to reportable lobbying activity with the federal government last month, filing a total of 16 communication reports in August — twice as many as lobbying runner-up Rogers Communications Inc....
Regulatory rejigs, cultural changes in store as Parliament resumes
Media | 09/18/2017 1:56 pm EDT
Everything old is new again when it comes to telecom and media issues...
Wow names John Vandervelde CFO
Media | 09/08/2017 1:46 pm EDT
Wow Unlimited Media Inc. has named John Vandervelde its new chief financial officer and corporate...
Changes ahead for ‘use-it-or-lose-it’ as terms of trade expires
Media | 08/25/2017 5:06 pm EDT
While online discussion forums are rife with debate — and more often, complaints — about why Canadians can’t access popular American television shows legally online, Canadian content producers...
New OTT offerings pose threat to BDUs, opportunity for producers
Media | 08/17/2017 4:47 pm EDT
A proliferation of new streaming TV competition in Canada is set to benefit...
CRTC licence decision sent back to drawing board
Media | 08/14/2017 5:55 pm EDT
A controversial CRTC decision that creative groups said would negatively affect the production of Canadian content will be sent back to the CRTC for reconsideration by the federal cabinet, Heritage Minister Mélanie Joly...
CBS All Access expanding into Canada
Media | 08/08/2017 4:24 pm EDT
CBS Corp. will launch its CBS All Access streaming service in Canada next year, the company said in a...
Broadcasters need mandated contributions: CMPA
Media | 08/03/2017 12:51 pm EDT
The Canadian Media Producers Association (CMPA) is disputing arguments made in an open letter published...
Don’t reconsider CRTC licence decision: Bell, Corus, Rogers
Media | 08/02/2017 3:58 pm EDT
The country’s biggest media companies are publicly firing back against...
BDU revenue losses accelerate to 2.1%: CRTC
Media | 07/27/2017 5:10 pm EDT
Canadian TV providers’ revenues dropped 2.1 per cent in 2016 — a marked increase from the 0.1 per cent fall a year earlier, which was the first such decline in a decade.
The CRTC released its financial summaries for the broadcast sector Thursday, which showed that...
Gerry MacKrell to head Canadian Broadcast Sales
Media | 07/27/2017 3:25 pm EDT
Gerry MacKrell will be the new head of the country’s biggest radio sales company as of Sept. 1,...
U.S. broadcasters look to resume retransmission row
Media | 07/21/2017 2:52 pm EDT
A group of American TV stations seems to be renewing its efforts to put compensation for signals...
John MacDonald and Susan Schaefer to leave Corus
Media | 07/12/2017 5:40 pm EDT
Two senior executives at Corus Entertainment Inc. are expected to leave the company by the end of...
WGC asks Joly to reverse CRTC licence decision
Media | 06/27/2017 5:50 pm EDT
The Writers Guild of Canada (WGC) has formalized its complaint against the CRTC’s recent TV licence...
Corus sees revenue, profit boost in Q3
Media | 06/27/2017 12:46 pm EDT
Corus Entertainment Inc. reported increases in both revenues and profit Tuesday, numbers that reflected its purchase of Shaw Communications Inc.’s media division last year. For the three months ended May 31, the broadcaster’s Q3 profits rose 35 per cent to $175.8 million from $130.2 million in the same quarter last year. Similarly, revenues rose 28 per cent to $461.6 million compared to $360.8 in the equivalent period last year. Television profits rose to $171.3 million compared to $127.9 million in the same quarter in 2016, while revenues in that segment jumped to $422.3 million...
Joly ‘studying’ CRTC licence decision after criticism
Media | 05/30/2017 1:36 pm EDT
Heritage Minister Mélanie Joly told a parliamentary...
Rogers’ OMNI gets temporary mandatory distribution
Media | 05/15/2017 5:13 pm EDT
Rogers Communications Inc. will get a three-year window to run its new national ethnic channel before having to compete with other proposals for its mandatory carriage, the CRTC announced Monday. The regulator partially...
Shaw, Corus closing 3 community TV stations, shifting to Global
Media | 04/26/2017 6:06 pm EDT
Shaw Communications Inc. and Corus Entertainment Inc. will close three Shaw local TV stations in Vancouver, Edmonton and Calgary, and redistribute the annual funding to Global News...
Mobile ad spending on the rise: report
Media | 04/12/2017 4:53 pm EDT
Canadian advertisers are catching up to their American counterparts, with the market share of digital ad spending on mobile platforms forecast to hit 77.6 per cent by 2021, according to research firm eMarketer Inc. This...
Ad pulls from YouTube show money shift to TV: Corus CEO
Media | 04/06/2017 8:05 pm EDT
The fallout from Alphabet Inc.’s placing of advertisements next to unfavourable content is in line with an ongoing trend of some advertisers shifting money from digital back to traditional...
Facebook beefs up lobbying squad
Media | 03/21/2017 3:04 pm EDT
Facebook Inc. is increasing its government relations presence in Ottawa, with three new registrations filed with the lobbying commissioner’s office last month. According to the federal lobbyists’...
Corus to sell cookie data to advertisers
Media | 03/06/2017 10:11 pm EST
Corus Entertainment Inc. is now selling to advertisers users’ cookie data to better target audience members, the company announced Monday. In a press release, Corus said it’s the “first major Canadian...
Hub for Canadian radio launches
Media | 03/01/2017 5:31 pm EST
More than 400 Canadian radio stations across the country are now available on a newly launched app featuring both public and private broadcasters. The free Radioplayer app launched Wednesday “gives radio listeners...
Freedom to at least quadruple handset offering by mid-2017: Shaw
telecom | 01/12/2017 10:49 pm EST
As Shaw Communications Inc. released its first quarterly earnings report since rebranding its wireless segment to Freedom Mobile, CEO Brad Shaw said the company is looking to have a double-digit number of handsets available by mid-year, after some analysts pegged the company’s small handset roster as a potential limiting factor to its appeal. “I think when you look at the new network, one of the key things is handsets and handset availability,” Shaw said on a conference call with media Thursday. “Right now there are a couple handsets —I think...
Shaw media helps Corus increase revenue in another quarter
telecom | 01/11/2017 6:39 pm EST
Corus Entertainment Inc.’s purchase of Shaw Communications Inc.’s media division again helped it post a revenue increase, this time a 105 per cent increase and a 100 per cent...
Avoid ISP tax, tweak CanCon rules, companies say in Heritage review
Media | 12/19/2016 6:10 pm EST
There isn’t much disagreement between some of the country’s biggest media and telecom service providers over whether foreign entities, such as over-the-top providers like Netflix...
Public consultation before closing TV stations unwarranted: Bell, Rogers
Media | 12/02/2016 12:53 am EST
GATINEAU, Que. — CRTC Chairman Jean-Pierre Blais floated the idea that the commission should require a public consultation before a broadcaster closes a TV station during the last day...
VI news stations need rules to ensure independence: Telus
Media | 12/01/2016 12:47 am EST
GATINEAU, Que. — The question of whether news stations owned by vertically-integrated (VI) companies need safeguards for journalistic independence came up at the CRTC’s...
Industry association for CanCon exports formed
Media | 11/17/2016 10:45 pm EST
An industry association representing Canadian distributors and exporters of TV and digital content has been formed, with the intention of helping develop content at home and export it abroad. The Canadian Association of Content Exporters – Association canadienne des exportateurs de contenu (CACE-ACEC) announced its formation and founding members in a Wednesday press release. The group will be “focused on building a more sustainable Canadian industry by supporting a policy framework that encourages risk-taking by internationally competitive Canadian-based content...
Media companies looking to MCNs to reach younger audiences
Media | 11/11/2016 9:17 pm EST
Multi-channel networks (MCNs) have carved out a space in the online video ecosystem in recent years, leading traditional broadcasters to move into MCNs as a relatively low-risk way to reach younger...
Corus launches History OTT service
Media | 11/10/2016 8:36 pm EST
Corus Entertainment Inc. has launched History Vault, a subscription over-the-top (OTT) service featuring programming from its History channel. The service, which costs $5.49 a month, “features hundreds of hours of...
CRTC calls for radio licence applications for Hamilton-Niagara
Media | 11/10/2016 6:52 pm EST
Two communities in Ontario’s Hamilton-Niagara region can handle “at least” one radio station, the CRTC said as it issued a call for applications Thursday. The announcement...
Family Channel advertising OK ‘clearly positive’: Canaccord
Media | 11/03/2016 8:35 pm EDT
DHX Media Ltd. announced Thursday it received approval from the CRTC to allow broadcast advertising on its specialty Family channel, a move that one analyst describes as “clearly...
Ronnie Stanton leaving Corus Radio VP position
Media | 11/01/2016 8:55 pm EDT
Ronnie Stanton will leave his current position as vice-president of radio programming for Corus Entertainment Inc.’s Corus Radio Network, though he will continue to consult for the company. Corus spokeswoman Samantha...
For the first time in 10 years, broadcast sector revenues fall: CRTC
Media | 10/25/2016 9:35 pm EDT
The broadcasting sector saw its first overall revenue decrease in the previous decade last year, while traditional TV viewership among youth continued to fall, according to numbers reported by the...
AT&T, Time Warner deal shows VI trending in opposite directions: analyst
Media | 10/24/2016 9:18 pm EDT
A potential merger between AT&T Inc. and Time Warner Cable Inc. highlights a move by United States-based companies toward vertical integration, just as developments in Canada...
Shaw Media carries Corus to 99% revenue increase in Q4
Media | 10/19/2016 8:55 pm EDT
Corus Entertainment Inc. reported Wednesday a 99 per cent increase in revenues for the fourth quarter, despite a decline in radio revenues. The three-month period, which...
Corus adds Cooking to channel menu
Media | 10/19/2016 5:18 pm EDT
Corus Entertainment Inc. is adding to its culinary line up with the Cooking Channel, a new 24-hour, food-focused network launching in Canada on Dec. 12. The Cooking Channel — which will be a rebrand of Corus’ W Movies offering — comes from the same creators as the Food Network, Corus said in a Wednesday press release, and was first launched in the United States by the Scripps Network in 2010. “As the interest in food content continues to grow, we see an opportunity to add the tremendously successful Cooking Channel brand to our portfolio,”...
Some Corus talk radio stations streaming on Apple Music
Media | 10/12/2016 7:23 pm EDT
Corus Entertainment Inc. is making seven of its news talk radio stations available for free internationally on Apple Inc.’s Apple Music streaming service. The company said in...
iHeartRadio launches in Canada
Media | 10/07/2016 4:56 pm EDT
iHeartMedia Inc.'s free digital radio and music streaming service is now available in Canada, according to a press release from BCE Inc.’s media division. The free app, iHeartRadio, is available on a preview basis...
500 Canadian radio stations to be available through app
Media | 09/28/2016 5:28 pm EDT
Radio stations from some of Canada’s biggest broadcasters—including Rogers Communications Inc., Cogeco Inc., Newcap Inc., and Corus Entertainment Inc., among...
Data consumption, competitive pressures headline investor conference
Media | 09/21/2016 9:17 pm EDT
Canada’s biggest telcos told investors Wednesday that they are seeing growth in wireless data usage on the first of a two-day conference hosted by CIBC World Markets. BCE Inc....
Nelvana, Disney sign distribution deal
telecom | 08/29/2016 8:38 pm EDT
Canadian producer-distributor Nelvana, which is owned by Corus Entertainment Inc., has inked a deal with a Walt Disney Co. subsidiary licensing international broadcast and on-demand rights for a new animated series based on a successful toy brand. Polly and the ZhuZhu Pets will air on the Disney Channel beginning Sept. 12 in the United States, followed by broadcasts in Germany, Switzerland, Austria, Russia, Australia, New Zealand, Belgium, the Netherlands, Luxembourg, central and eastern Europe, the Middle East and sub-Saharan Africa, Corus said in...
Bell’s Wholesale Code appeal, conditions of licence ask face stiff opposition
Media | 08/26/2016 9:14 pm EDT
BCE Inc. has “unclean hands” in its effort to have the Wholesale Code overturned by the federal Appeal Court while simultaneously applying to have removed certain conditions of...
Dan Beer named You.i TV COO
Media | 08/19/2016 7:13 pm EDT
Burgeoning Ottawa-based TV app maker You.i TV has hired its first chief operating officer, the company announced this week. In a Tuesday press release, the company said Dan Beer’s appointment was made “in order to fuel the company’s continued rapid growth and...
CRTC denies Durham Radio Toronto proposal
Media | 08/02/2016 8:42 pm EDT
The CRTC has denied an application by Durham Radio Inc. to change the transmitter of its FM tower to expand its service into Toronto. In a decision Monday, the commission said that the proposal to modify the CJKX-FM-2, a...
Rogers’ OMNI proposal needs more scrutiny: ethnic broadcasters
telecom | 07/18/2016 8:16 pm EDT
A group of ethnic programming services is asking the CRTC to consider a proposal by Rogers Communications Inc. for a national OMNI channel separately from its licence renewal hearing. In a...
Sports, conventional TV tame Corus gains on Shaw deal
Media | 07/13/2016 9:35 pm EDT
Corus Entertainment Inc.’s first quarterly report since it bought Shaw Media showed the acquisition drove a significant increase in overall revenues, profits and expenses, despite a fall in the division’s revenue due...
Sports now make up 50% of top 10 grossing channels: CRTC
Media | 06/23/2016 10:02 pm EDT
Sportsnet One and TVA Sports are, for the first time, in the top 10 highest-grossing TV channels, according to the CRTC’s latest stats on Canadian programming—and of those top 10, five are...
Broadcast licence renewal hearing set for November
telecom | 06/16/2016 3:56 pm EDT
The CRTC said Wednesday it will hold a public hearing to renew broadcast licences held by large ownership groups, including Rogers Communications Inc., BCE Inc., Corus Entertainment...
CRTC ‘rebalances’ TV system funds; up to $90M available for local news
Media | 06/15/2016 10:44 pm EDT
The CRTC has established new funding for local television news in a decision on its local and community TV hearing, though advocates expressed concern that the changes won’t happen quickly...
Videology adds Rogers linear TV inventory to programmatic space
Media | 06/08/2016 9:19 pm EDT
Advertisers will now have access to Rogers Communications Inc.’s linear TV inventory for programmatic, or automated, advertising, Videology Inc. said in a Wednesday press release. The New York-based software provider said it will integrate Rogers’ linear TV inventory into its new software, giving Rogers’ clients a data-driven approach to its ad choices with the intention of making them more effective. “Bringing the precision of digital video to linear TV is a requirement in our converging world and a huge step in delivering the promise of addressability-at-scale...