Bell’s CraveTV to go pure OTT
Media | 07/13/2015 10:28 pm EDT
BCE Inc. will make its CraveTV streaming service available to all Canadians as of Jan 1., 2016, it said in a press release Monday, in what marks a change in strategy for the company.
Bell Media president Mary Ann Turcke said in the press release that as “our business model has continued to evolve the time is right to also offer CraveTV as a standalone product.”
The service, which was launched in December, is currently available only to customers who subscribe to TV service from Bell and partner providers, including Telus Corp. and Eastlink.
“It’s a big change in strategy since [former Bell Media president Kevin] Crull repeatedly said they weren’t going to do this,” broadcasting consultant Kelly Lynne Ashton said in an email.
“It’s a necessary change, though, as it’s the only
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