CCR Short Takes
Media | 07/18/2002 4:00 am EDT
Persona reaches 15,070 digital subscribers at May 2002Persona Inc., formerly known as Regional Cablesystems, says its digital subscriber base almost doubled to 15,070 at May 31 from a year earlier, according to financials released July 11. Another 3,300 digital set-top boxes were deployed for use on other television sets in those households. Persona says it had 7,715 digital subscribers at May 31, 2001. "The company has produced its strongest quarterly subscriber results in nearly three years. Subscriber churn was reduced to its lowest level since the company began experiencing erosion in its cable subscribers and Internet subscribers was the highest since Persona began launching these services midway through fiscal 2000," stated Jamie Roberts, the company’s VP of finance and administration, in a media release. The company noted that telecom operations and Internet services continue to be the growth engines for revenue. During the quarter, Persona launched digital cable service in 55 systems serving about 41,700 cable
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