CBC, Netflix jump in brand trust ranking
Media | 05/25/2017 5:19 pm EDT
Both CBC/Radio-Canada and Netflix Inc. saw dramatic improvements in how Canadians view their brands over the past year, according to the latest edition of the Gustavson Brand Trust Index.
The annual University of Victoria study, released earlier this month, saw CBC climb to 16th place after ranking at number 77 last year, while Netflix was in 45th place, up from 130th in 2016.
Meanwhile, Canada’s largest telecoms continued to be ranked near the bottom of the list, with BCE Inc. and Rogers Communications Inc. at numbers 291 and 290, respectively, Shaw Communications Inc. at 265, and
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