NL Editorial
telecom | 07/04/2000 4:00 am EDT
The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The attempted revitalization of Sprint Canada by Call-Net Enterprises illustrates the dichotomy facing all telcos in this country. They must serve many masters, but are required to put a contradictory spin on each facet. To its shareholders, a company must be lean and efficient. Revenues must be enhanced while at the same time expenditures must be reduced or at the very least held to current levels. Projections for the future must stress greater earnings and more fiscal prudence. The clientele, however, wants more for less. The telco must make available all the bells and whistles its competitors offer. But in order to get that customer to switch from the other company, the price must be cheaper. Frequently other incentives are required as well. Finally there are the regulators. The CRTC and the federal cabinet expect firms to provide telecom service cheaply, universally and quickly. Outlays for upgrading
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