Joly heading cultural trade mission to China in 2018
Media | 10/05/2017 6:36 pm EDT
Heritage Minister Mélanie Joly has announced plans to lead her first “creative industries trade mission” to Shanghai, China in April 2018.
The mission will focus on film, gaming, virtual and augmented reality (VR and AR), performance art and museums, according to a press release.
The release added the mission would focus on the creation of partnerships and business-to-business relationships, as part of an effort to promote “the discovery and distribution of Canadian creative content in global markets.” The initiative aims to expand the Canadian media industry access to the large
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