TV dominates OTT in viewership: industry group
Media | 07/25/2018 5:12 pm EDT
Despite the impact over-the-top (OTT) streaming services have had on the television market for sometime in Canada, a new report by Think TV suggests that linear is still dominating those services.
The report said that, regardless of age, gender or language, linear TV still eclipses viewership on Netflix Inc., Alphabet Inc.’s YouTube, and Facebook Inc. in average weekly hours. Throughout the document, the word “dominates” was used to describe the viewership difference. It also measured the time people spent using Facebook’s photo-sharing app Instagram, Snap Inc.’s camera app, and
...