Eastlink intros device switching after one year
telecom | 07/15/2019 5:45 pm EDT
Bragg Communications Inc.’s Eastlink is bringing in a program that encourages customers to upgrade their phones after 12 months -- bucking an industry trend of switching at the end of the standard two-year contract term.
The “easyUP” program will allow users to return their existing device and upgrade to another after a year on a two-year contract. The eligible phones are Apple Inc.’s iPhone XS Max, XS and XR and the Samsung Corp.’s 9, 10, 10+, 10e, A20, A50, A70 and Note9. The devices cost $0 up-front on contract.
The new offer comes after Rogers Communications Inc. last
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