Connectivity, not content, is king, Carleton study says
Media | 12/14/2022 4:50 pm EST
A report issued by a Carleton University professor asserts that revenue from communications and internet access services and subscription services far surpass advertising revenues. They outstrip the ads by a 4.3:1 ratio.
“The upshot of these developments is that, in an increasingly internet- and mobile wireless-centric world, it is network connectivity and subscriber fees, not advertising-supported media, that are king,” said the study, titled Growth and Upheaval
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