CHUM Ltd. will convert its Toronto all-sports radio station 1050 CHUM back to oldies radio, the company announced August 27. As well, the music format will be reintroduced at its all-sports stations in Winnipeg, Kitchener/Waterloo, Kingston, and Halifax. Its sports stations in Vancouver, Ottawa and Montreal will remain. "After over a year in the sports radio business, it became clear that the amount of investment in time and money we dedicated to the Team Radio Network, did not show signs of audience growth in the Toronto area," says CHUM Radio president Jim Waters. "In Vancouver, Ottawa and Montreal, our sports radio stations with their local focus and first-in-the-format advantage are performing well." CHUM announced plans for a national sports radio station 15 months ago (CCR, Feb. 1/01).
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