The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.

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Youth market high priority for carriers: Yankee Group
A new report from the Yankee Group says that the youth market is generating healthy returns for carriers. The U.S. Census Bureau estimates that the youth market reached nearly 57 million people by the end of 2003. The Yankee Group says that nearly 25% of wireless users were aged between 11 and 24 and they generated US$21 billion in carrier revenue last year. Linda Barrabee, a senior analyst with the Yankee Group, says that the youth market has a substantial level of disposable income and is open to using new communications technologies. "In fact, young adults are proving to be trailblazers in landline displacement and cutting the cord and also are proving ripe for the adoption and use of advanced services," she said in a news release.

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Cygnal Technologies Corp. has announced that Jim Taylor has resigned as president of the service provider solutions group effective March 29 to pursue other entrepreneurial activities. Taylor will be replaced by Todd Rutherford, currently president of Cygnal’s White Radio division. The company is now actively searching for Rutherford’s replacement.

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Rogers Wireless hypes winter sports with mobile trivia
Rogers Wireless Inc. has embarked on a cross country tour in conjunction with sports product company K2 visiting the country’s hottest ski resorts to preview Warren Miller’s latest extreme ski and snowboard film. The two companies will also launch the K2 Snowslam winter sport text trivia and download contest. The project will reward customers with a gift-with-purchase at participating retailers. At each stop on the tour to college and university campuses, students will be given the opportunity to trial one of Rogers’ new colour phones. In other Rogers Wireless news, the company has inked a distribution agreement with Gameloft to provide its subscribers access to the complement of Gameloft games. Gulo’s Tale, Rail Rider, Earth Vision and Planet Zero are just some of the titles available.

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Unlock all the Canadian telecom, broadcasting and digital media news you need.

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