| Sears Canada’s Wish Book will make its way to Dog River SK this year, joining past guests such as Canadian icons the high-flying Snowbirds, the band Tragically Hip, and former NHL hockey player Darryl Sittler on CTV Inc.’s hit series Corner Gas. But the Wish Book’s involvement comes courtesy of a deal brokered by Sears Canada’s media buying agency Mediaedge: cia, as the retailer makes its first foray into having its advertising integrated into a show.
This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Broadcasters test podcasting although no business case has yet emerged
|