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CRTC aims to lever new technologies toward goals of Broadcasting Act: Dalfen

CRTC chair Charles Dalfen says the commission is relevant and has a role to play in ensuring the presence of Canadian content and the reflection of the ethnic makeup of Canada on TV screens, even with the evolution of new technologies.

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Networks retain aggregator role in world of citizen journalism

Average citizens are participating more in the gathering of news, but there will always be a need for broadcasters to aggregate it, concluded a panel at the Canadian Association of Broadcasters (CAB) conference examining the future of news media.

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Corus solicits new forms of radio advertising

Corus Radio sees a future in non-traditional advertising and has formed a separate company, Splice Interactive Media, to provide custom advertising for clients. With 1.9 million unique monthly visits to its web sites and a listener database in excess of 600,000 radio listeners, Corus Radio Toronto general manager J.J. Johnston says the results so far have been more than encouraging.

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Large firms reluctant to try new forms of advertising, says Mediaedge: cia president

The head of a Canadian media buying agency says advertisers will continue to count on the traditional TV commercial for the majority of their advertising needs. Calling them conservative, Mediaedge: cia Canada president Bruce Grondin stated there is a reluctance by big firms to try new ad forms, such as Inte-rnet advertising or sponsorship of podcasts.

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Upstart Canadian broadcaster says U.S. carriage deal is imminent

The Fight Network is currently only available on Rogers digital cable, but the upstart channel is looking to do something rare for a Canadian broadcaster. The Category 2 diginet devoted to martial arts and other fighting forms is in talks to be distributed in the United States – initially on satellite TV and then on cable in select U.S. cities.

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Out-of-home TV viewing happening at work, PPM study reveals

The second most common place for out-of-home TV viewing is during daytime hours at work, according to data obtained from a portable people meter (PPM) trial in Houston TX. "We now have evidence that out-of-home television viewing is during the day – Monday to Friday, right smack in the middle of the day, not on weekends or in the evenings," said Arbitron senior VP Bob Patchen during a session at the Canadian Association of Broadcasters (CAB) conference in Winnipeg on November 6.

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CNM Update

 

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ROW Editorial

The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.

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RCMP raises two concerns about licensing of 4.9 GHz band for public safety

The Royal Canadian Mounted Police generally supports Industry Canada’s proposal regarding the technical and licensing requirements of the 4.9 GHz band for public safety operations. However, the national police agency raises two issues with respect to the proposal. The following is an edited excerpt of the RCMP’s submission.

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ROW People

Benoit Pinsonnault has resigned from his position of senior VP of operations at SR Telecom Inc., opting to exercise the "change of control" clause in his employment contract. He is leaving to pursue other interests.

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