National Public Relations Inc., Toronto, has purchased Toronto-based Sonic Boom Creative, a full-service interactive agency that has partnered with brands such as Sirius Satellite Radio, Jamieson Laboratories, TIMEX, and Honda on a array of interactive initiatives. National says the acquisition will help the company respond to escalating client demand for a seamless, integrated and innovative digital approach to complement overall communications strategies. Sonic Boom will continue to operate as Sonic Boom and will move into National’s Toronto office within months.

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Spark Internet Marketing, a Toronto website design company, is offering downloadable digital lawn signs, in a first for a Canadian election.
Based on the premise that many Canadians support a particular party, but may live in condos or apartments without lawn space, the digital lawn signs allow voters to show off their candidate in cyberspace with the look of a real election lawn sign. Voters can post their party’s "law sign" to their business or personal website, or even their outgoing email signature.
"Let’s face it; there’s been a serious lack of excitement about this year’s Canadian federal election," said Christopher Kata, CTO at Spark. "This is our way of building interest and excitement online and letting voters show support for their parties. At the very least, we all should all be motivated to make our mark on October 14th."

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BRANCHEZ-VOUS, a Montreal-based Internet media company, has entered into a share-purchase agreement to buy NetWorldMedia, a leading bilingual online ad network site. The agreement was inked last week and allows BRANCHEZ-VOUS to acquire all the assets of 4306112 Canada Inc., which owns 100% of shares in NetWorldMedia. NetWorldMedia’s top managers and owners Lior Amar, Gino Coutu, and Tom Vorias are expected to take up prominent positions on the combined executive body. Coutu will be co-president and chief operating officer. Vorias will take on the position of vice-president, finance. Amar will become chief technology officer. In addition, Vorias and Coutu will sit on the new corporations’ board of governors.

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