Best Buy, Bell, announce partnership to rebrand The Source
telecom | 01/19/2024 4:53 pm EST

Best Buy Canada Ltd. and BCE Inc. have joined forces to rebrand 165 small-format consumer electronics stores under the banner "Best Buy Express."
The Source (formerly Radio Shack), a wholly-owned subsidiary of Bell, will undergo a transformation to Best Buy Express, with the remaining stores to shut down.
According to a Thursday press release, Bell and Best Buy will update the 165 to become a one-stop destination, offering consumer electronics from Best Buy but
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